Automate the sending of emails through pre-configured time intervals, also known as drip campaigns. The most popular usage of auto-responders is the creation of a drip series of E-mail every week that nurtures your leads with various messages that lead to a sale. Based on their actions like open, link clicks, or non-open you can create segmented lists. Within your drip campaigns you can even include Tele-mail Live Connect triggers in these automated emails. Now that's marketing automation on steroids!